From Stuck to Launched

You know that feeling when you're stuck between where you are and where you need to be, but the path forward is unclear? That's when leaders engage me. I help teams build the bridge between Point A and Point B, ensuring it serves your customers and your bottom line. No more walking blindfolded or building products nobody wants.

The process: While this is completely dependent on the project, I start with empathy and observation to understand your unique needs. Consumer insights, market validation, and innovation process are a few common checkboxes.

The impact: I've helped turn-around underperforming products to achieve 10% - 20% sales growth within 6 months, and collaborated with an internal innovation team to receive product funding for the first time.

Perfect for: Companies tired of innovation theater or teams who need to start building their future.

"But Alison, we don't have budget for innovation or validation." I get it. There are scrappy ways to validate ideas even when money's tight. One business partner described me as a master of stretching resources. Let's talk about what's possible.

From stagnant to strategic

Your marketing machine has developed some cracks. Your brand feels scattered across channels, messaging isn't as effective, and you're not seeing the growth you want. We'll work together to rediscover your authentic voice and build systems that move the dial.

Recently, I worked with a brand to evolve their positioning and marketing strategies. After securing funding for a key workshop, we found their new voice, integrated it across all touchpoints, and developed new marketing plans. The result: 245% growth in YouTube search results and 126% increase in other social platform interactions within 9 months.

The process: Depending on your needs, this might include brand positioning and sales enablement strategies, brand activation planning and execution, content development frameworks, implementation of marketing analytics, and complete marketing strategy overhauls.

The impact: I build the infrastructure that makes everything else possible. One team reduced meeting time by 70% and established data-driven practices to refine marketing decision-making.

Perfect for: Brands ready to evolve their market presence, growing companies who want marketing systems that scale, and teams needing integrated approaches to digital marketing, events, and sales support.

"But we need more leads, not brand work." Short-term thinking gets you one-time buyers. Brand connection gets you customers who stick around and refer others. You need both to win long-term.

When You Need Someone to Get ‘Stuff’ Done
You've got the vision, and just enough budget and capacity to green light the project. What you don't have is someone with the bandwidth to actually drive it forward. That's where I enter - to shepherd those strategic projects that are too important to fail but don't fit neatly into anyone's current job description.

Recently, I stepped into a data migration affecting hundreds of customers across two ERP systems following an acquisition. The team knew what needed to happen but lacked someone to coordinate between departments, work through roadblocks, and keep momentum going. We delivered within leadership's timeline, unlocking the customer experience team to assimilate the new customers into their current and more efficient practices.

Whether it's innovation management for exploring new opportunities or just plain project leadership to get initiatives across the finish line, I work with your existing resources and adapt to how your team actually operates.

The Process: Depending on your needs, typical checkboxes include project scoping, cross-functional team activation, innovation management, stakeholder alignment, and the finesse to navigate organizational politics without getting stuck in them.

The Impact: Projects actually ship instead of dying in meetings. I led one team through complex database and product testing roadblocks threatening to delay launch by six months to resolve the challenges and hit leadership's original launch window. The result: Revenue forecasts remained intact.

Best Fit: Companies with more good ideas than execution capacity, teams launching strategic initiatives without dedicated project leadership, and organizations ready to pursue innovation but lacking someone to shepherd it through the system.

"We don't have budget for a full-time program manager." That's exactly why fractional leadership works. You get senior-level project leadership without the overhead.